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Bloggers Evolve Content Creation, Adapting to Intense Pressures

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Research Reveals Success Tactics of Top Bloggers: 11 Trends
A year ago, we had questions about the business of blogging, so we asked 1000 bloggers to provide some answers. The outcome was the original survey of 1000 bloggers.
Andy Crestodina

Summary and Analysis

Bloggers Adapt and Innovate Constantly.
Bloggers rock because they devote their time to communicate their passions with the world. Bloggers are always adapting their content to satisfy the many pressures that push on them, from SEO tweaks to social media connections. 

Orbit Media Studios conducted an in-depth survey of over 1,000 bloggers to understand this massive group of writers who adapt to demands from all directions and respond to ever changing technology and media. While the scope of the survey was large, Crestodina narrows the results down to 11 trends derived from the data collected.

The data is enlightening, and you can find detailed reports and graphs by following the links above. The read is worthwhile.

Adaptations in Blog and Content Creation.
  1. Time Per Post. Bloggers are devoting more time to research and write each blog post (many spend 6 + hours on each post). Google pressures bloggers to write longer, richer content, and research shows that longer posts are read and shared by more people than shorter posts.
  2.  Business Hours. Many bloggers spend a majority of their time working on their blogs, during regular business hours and some are working early in the morning until late at night. The data reveals that a select group of bloggers are working a lot harder and longer than the masses.
  3. Environment. Most bloggers write from a home office, but they are by no means home-bound. Some like to blog outdoors at parks, while others enjoy the close quarters of a cafe or coffee shop. The main point here is that bloggers are mobile, following the wider trend in our culture towards mobile devices.
  4.  The Elite Bloggers. A small percentage of the total number of bloggers are working much harder than the rest as demonstrated by the increased time and depth of articles. Publishing longer posts with greater frequency leads to greater success.
  5. Editing. Most of the bloggers surveyed edit their own work rather than hiring it out, but a select few are moving towards using a professional editor.
  6. The Demise of Personal Blogging. Most blogging now centers on niche topics rather than on personal experience. This is a dramatic shift from the origins of blogging, when people were apt to write about their days, kids, friends, events, etc.
  7.  Guest Blogging. Posting on blogs other than your own is increasing in popularity, with many bloggers publishing widely across the web at various venues.
  8. Analytics. A 90 something percent majority of bloggers have access to detailed analytics of their blogs and sites. Roughly half check their stats daily.
  9. Depth of Posts. More time and research spent on blog posts means that bloggers are digging in deeper to cover topics more comprehensively. This benefits all lifelong learners, both the blogger and the reader.
  10. Media. Oddly, bloggers reported using less video than previously along with more images and audio. Podcasting continues to increase in popularity, and bloggers are jumping in.
Crestodina glorifies these trends, suggesting that blogging matures and becomes more professional overtime. This is true, but I worry that many people who once had a voice for expression in blogging are now losing that freedom.

I see value in researching, writing, and reading aside from monetary gain or a career. Life long learning is a virtue by itself, and the more people across the globe that can participate through blogging, the better.

As bloggers (and Google) move forward, we need to ensure that the internet is a free space, where all can participate in education and socializing. Human cultures with technology evolve so rapidly that it's hard to see and anticipate trends.

I predict that the trends are pushing blogging in a positive direction that will increase learning and access to information. I think the term will eventually fall out of use, however. Content creation describes what bloggers do more accurately than the clunky word blog.

You might enjoy these articles on blogging as well:Share the knowledge with these tools below, and write me a message in the comments. Let's talk about blogging.

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